The must-attend

DESIGN x TECH

Conference is back

in 2025

DesignUp2025

November

03—04—05

Background pattern

#DUP25

Bengaluru,

India

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Why you should be at

DesignUp25

There’s a DUp25 Pass

For every budget

Buy early, or buy more, and save more!

What people love about

DesignUp

katjaforbes
Attending the 2 days DesignUp Conference 2024 was a truly enriching experience, and I am incredibly grateful for the opportunity. Roberto's Drum jam s…more
Jigna Shah Oza
?What makes DesignUp Conference memorable? . The hashtag#DesignUp24 has been an enriching experience because of numerous reasons, but the Graphic de…more
Nikita Jaiswal
A Week Later and We’re Still Inspired: DesignUp 2024 Recap What an incredible 2-day journey at the DesignUp Conference 2024! Our team at Left Rig…more
Left Right Mind
?Thank you, Suresh Eriyat, for this publication… . I am in awe! Flipped a few pages so far, and I realised how there was a constant ear-to-ear smi…more
Nikita Jaiswal
? DesignUp 2024: An Unforgettable Experience! ? ⬇ The recently concluded hashtag#DesignUp2024 event was nothing short of transformative! It brought…more
Sumit Kumar
I'm an extreme extrovert. Being on stage in front of 1000 people is my happy place which is just what I got to do last week hosting at DesignUp Con…more
Katja Forbes
What an incredible experience at the DesignUp Conference 2024! Packed with outstanding content, fresh perspectives, and wonderful people, I'm leavi…more
Sai Keerthana Srinivasan
It’s been a week since DesignUp Conference, and the memories are still vivid and inspiring. I’m excited to share a glimpse of my enriching experie…more
Uma Ranganathan
I'm still buzzing with excitement from this year's DesignUp Conference that I attended last week! The inspiring talks, thought-provoking panels, and e…more
Shweta Humnabadkar
The STAR Performer Master Class DesignUp Conference 2024, Bangalore I just touched down in Singapore and still feel the bustling activity from this…more
Ai Yat Goh
#DesignUp team, you’ve outdone yourself! ⭐️ As a workshop-leader & conference attendee at this year's DesignUp Conference, I feel like I've j…more
Nishita Mohta
⚠️ A rant about my art and an appreciation for hashtag#DesignUp2024: Finding motivation, shaking off insecurities, and staying inspired – these…more
Sruthi Selvaraj
5️⃣ Five highlights from yesterday evening with Don Norman! ✨ BITS Design School Mumbai & DesignUp Conference hosted Don Norman in Bengaluru …more
Rasagy Sharma
Last week I had the privilege to attend the DesignUp Conference with my Nutanix team! And let me tell you it was a power packed 2-days conference, fil…more
Parvathy Raju Arangath
✨ A Father-Son Moment: Meeting the "Father of UX," Don Norman! ✨ I had the incredible privilege of meeting Don Norman, a true legend in the wor…more
Sandeep Karmarkar
A memorable DesignUp Conference that tickled the brain, soul and intellect. I must say hashtag#design in India is thriving. Some of my takeaways: …more
Arin Bhowmick
I am sharing this information with all of you to describe my experience at DesignUp Conference 2024 which happened in Bengaluru on Oct 3 Thu & 4 Fri 2…more
Hitesh Shah
One-week flashback – my 10 takeaways from Day Two of the amazing DesignUp 2024 conference. Read, re-frame, re-design! ? One of my annual highligh…more
Madanmohan Rao
Jumped onto the DesignUp Conference train as a volunteer this year, such a happy ride?❤️ Feeling so grateful and inspired to be with these peop…more
Tanvi Shrivastava
Thank you to all the participants from hashtag#DUp24 for making it a memorable evening at our studio. Your energy, curiosity and the enthusiasm lit up…more
Ranganath Krishnamani
The Day 2 of DesignUp Conference turned out to be another memorable day. Some highlights for me??: Seeng more familiar faces from Zeta (Neha, Udit…more
Anupriy Kanti

A lot has been already expressed, but there will always be some more room to appreciate the DesignUp Conference hashtag#DUP24. Such was the passion, t

more
Ankur Sardana
Missed the DesignUp Conference 2024? Don’t worry, I’ve got you covered! DesignUP was an extraordinary experience, that has always left me feeli…more
Dhisti Desai
After reading what everyone has said about DesignUp Conference , is there anything left to say ? My take on the event: DesignUp is a huge family. S…more
A Balasubramaniam
I’m flying home from India and reflecting on a SENSATIONAL week at DesignUp Conference in Bangalore. It was a big show with an audience of 1000+ des…more
Josh Clark
I had 3 incredible days at DesignUp Conference Bangalore, India listening to so many wonderful speakers on a huge variety of topics across the industr…more
Ruchika Jajodia
Attending DesignUp Conference 2024 with the Myntra team. It’s always been the go-to space for reconnecting back with the magic of pure craft, int…more
Shayak Sen
"I went to DesignUp24 and all I took home was this enormous letter D!" Actually, I took home some great memories: an unforgettable time in Bangalor…more
Ben Sauer
My mind is still grooving from the amazing event DesignUp Conference (as I would say Design Mela) I got the chance to take back a bag full of memor…more
Ashutosh Verma
I'm a Content Designer (or a UX writer as some may call it). 365 days a year, 5 days a week, 8 hours a day, my job is Content Design. I live it, I bre…more
Mohana Das
DesignUp Conference 2024 was like attending a symphony of creativity, and every conversation felt like a melody in perfect harmony with design passio…more
Kshitij Y.
netbramha
revisuallabs
I am penning this text to describe my journey at DesignUp Conference 2024; an event I would describe as a whirlwind of inspiration, knowledge, and con…more
Hemanth Sharma
Inspiring Day 1 at the DesignUp Conference yesterday. Was pleasure to meet old and new folks and catch up. Talks and sessions by Pablo Stanley, Sim…more
Kshitiz Anand
Big congratulations to Jay Dutta and the DesignUp Conference team for an amazing event! It was inspiring to hear from top design leaders, reconnect…more
Sanjay Raval
Take a large venue in Bengaluru and fill it with a thousand people full of energy and enthusiasm. Kick off the event with studio tours and excellent w…more
Simon Roberts
Recently, I attended the DesignUp conference in Bangalore, surrounded by brilliant UI, UX, and IT-focused minds. After the first day of talks, filled …more
Suresh Eriyat

The DesignUp

FUTURES CHALLENGE

Not all heroes wear capes.

Some reimagine Brave New Worlds!

THE

DesignUp25

THEME

In today’s interconnected world, Design is more than aesthetics:
it’s a powerful medium of exchange that drives innovation, shapes behaviours, and delivers impact. Just as currency fuels economies, Design propels industries, cultures, and sustainability initiatives.

The Design Currency as a theme explores how Design creates value: economic, social, and environmental. We explore how Design can go beyond a transactional economic exchange, to becoming a currency of transformational change for people & planet, via tech & business.

Who’s speaking

at DesignUp25

Head of Design//
content and discovery//
canva//

#DUp 2025

03 04 05 11 2025

Alex Skougarevskaya leads design for Canva’s Content & Discovery group, shaping the future of creativity; powered by AI, rooted in human imagination, and open to everyone. Her team’s mission: make design faster, smarter, and deeply personal by blending cutting-edge technology with the magic of people.

With over 20 years at the forefront of digital design, Alex has scaled products used by millions, built and led global teams, and reimagined the way we create – from her early days at Atlassian to her current role at Canva. She’s also served on the board of the Australian Web Industry Association, championing a more inclusive and ambitious future for tech.
Close

Head of Design//
content and discovery//
canva//

#DUp 2025

03 04 05 11 2025

Alex Skougs

Alex Skougarevskaya leads design for Canva’s Content & Discovery group, shaping the future of creativity; powered by AI, rooted in human imagination, and open to everyone. Her team’s mission: make design faster, smarter, and deeply personal by blending cutting-edge technology with the magic of people.

With over 20 years at the forefront of digital design, Alex has scaled products used by millions, built and led global teams, and reimagined the way we create – from her early days at Atlassian to her current role at Canva. She’s also served on the board of the Australian Web Industry Association, championing a more inclusive and ambitious future for tech.

FNZMS//
Netflix//
Coursera//

#DUp 2025

03 04 05 11 2025

Fonz Morris is a designer, entrepreneur, and educator who’s helped scale platforms like Coursera and Netflix—reaching over 300 million users and driving billions in revenue. A three-time startup founder and creator of a popular Growth Design course, he brings a rare blend of creative and strategic insight.

Through Build Boldly, and advisory roles with First Round Capital, SignalFire, and Glynn Capital, he supports the next wave of designers and founders.

At DesignUp 2025, Fonz dives into how creativity can be your greatest asset—and how today’s designers can turn ideas into income in the age of AI, no-code, and the creator economy.
Close

FNZMS//
Netflix//
Coursera//

#DUp 2025

03 04 05 11 2025

Fonz Morris

Fonz Morris is a designer, entrepreneur, and educator who’s helped scale platforms like Coursera and Netflix—reaching over 300 million users and driving billions in revenue. A three-time startup founder and creator of a popular Growth Design course, he brings a rare blend of creative and strategic insight.

Through Build Boldly, and advisory roles with First Round Capital, SignalFire, and Glynn Capital, he supports the next wave of designers and founders.

At DesignUp 2025, Fonz dives into how creativity can be your greatest asset—and how today’s designers can turn ideas into income in the age of AI, no-code, and the creator economy.

VP of user experience//
target//

#DUp 2025

03 04 05 11 2025

With experience at Amazon, Visa, and now Target, Purvi Shah is a seasoned design leader driving transformation across global payments, commerce, and retail. At Target, she leads UX, research, and accessibility initiatives, elevating both guest and team member experiences at scale.

Known for advancing design maturity, Purvi is a founding member of the Design Executive Council and has a deep commitment to creating innovative, inclusive design solutions.

At DesignUp 2025, Purvi joins other design leaders for a provocative discussion on Designers in the Age of AI. Together, they will explore how AI is reshaping design, shifting the value proposition from output to orchestration, and driving new ways for designers to lead with human-centered innovation.
Close

VP of user experience//
target//

#DUp 2025

03 04 05 11 2025

Purvi Shah

With experience at Amazon, Visa, and now Target, Purvi Shah is a seasoned design leader driving transformation across global payments, commerce, and retail. At Target, she leads UX, research, and accessibility initiatives, elevating both guest and team member experiences at scale.

Known for advancing design maturity, Purvi is a founding member of the Design Executive Council and has a deep commitment to creating innovative, inclusive design solutions.

At DesignUp 2025, Purvi joins other design leaders for a provocative discussion on Designers in the Age of AI. Together, they will explore how AI is reshaping design, shifting the value proposition from output to orchestration, and driving new ways for designers to lead with human-centered innovation.

Executive vp//
chief design officer//
sap//

#DUp 2025

03 04 05 11 2025

With over two decades of experience, Arin Bhowmick is a leading authority in enterprise design leadership. At SAP, he oversees a community of 1,000+ designers and shapes the future of enterprise software.

Formerly Chief Design Officer at IBM, Arin’s work has earned over 60 international awards and was featured in a Harvard Business School case study. He is also a founding member and board advisor of the Design Executive Council.

At DesignUp 2025, Arin joins fellow design leaders to discuss Designers in the Age of AI. He explores how AI is transforming design—from reshaping value propositions to redefining how designers create impact.

Arin Bhowmick

Read More about speaker
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Executive vp//
chief design officer//
sap//

#DUp 2025

03 04 05 11 2025

Arin Bhowmick

With over two decades of experience, Arin Bhowmick is a leading authority in enterprise design leadership. At SAP, he oversees a community of 1,000+ designers and shapes the future of enterprise software.

Formerly Chief Design Officer at IBM, Arin’s work has earned over 60 international awards and was featured in a Harvard Business School case study. He is also a founding member and board advisor of the Design Executive Council.

At DesignUp 2025, Arin joins fellow design leaders to discuss Designers in the Age of AI. He explores how AI is transforming design—from reshaping value propositions to redefining how designers create impact.

chief design officer//
global banking//
jp morgan chase//

#DUp 2025

03 04 05 11 2025

Janaki Kumar has spent her career shaping design at the heart of complex systems—enterprise tech, global banking, and beyond.

As Chief Design Officer for Global Banking at JPMorgan Chase, she leads design across one of the world’s largest financial institutions. Previously, she built SAP’s Design and Co-Innovation Center, co-authored Gamification at Work, and racked up 20+ patents. Whether teaching at Stanford or speaking at TEDx, Janaki brings a sharp lens to design’s evolving role in business and society.

As creativity becomes less scarce, designers must shift from output to orchestration—and evolve from crafts people to catalysts in this new economy of intelligence.
Close

chief design officer//
global banking//
jp morgan chase//

#DUp 2025

03 04 05 11 2025

Janaki Kumar

Janaki Kumar has spent her career shaping design at the heart of complex systems—enterprise tech, global banking, and beyond.

As Chief Design Officer for Global Banking at JPMorgan Chase, she leads design across one of the world’s largest financial institutions. Previously, she built SAP’s Design and Co-Innovation Center, co-authored Gamification at Work, and racked up 20+ patents. Whether teaching at Stanford or speaking at TEDx, Janaki brings a sharp lens to design’s evolving role in business and society.

As creativity becomes less scarce, designers must shift from output to orchestration—and evolve from crafts people to catalysts in this new economy of intelligence.

Writer/Director//
Author// Design For
Cognitive Bias//

#DUp 2025

03 04 05 11 2025

David Dylan Thomas brings deep thinking and sharp clarity to the intersection of design, bias, and ethics. He’s the author of Design for Cognitive Bias, host of The Cognitive Bias Podcast, and leads workshops on inclusive design for teams across tech, education, and the public sector.

With a background in storytelling and systems thinking, David helps designers and decision-makers reflect on the values that shape their work. At DesignUp 2025, he explores how we might build a more human web—one that values care, context, and community over metrics alone.

David Dylan Thomas

Read More about speaker
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Writer/Director//
Author// Design For
Cognitive Bias//

#DUp 2025

03 04 05 11 2025

David Dylan Thomas

David Dylan Thomas brings deep thinking and sharp clarity to the intersection of design, bias, and ethics. He’s the author of Design for Cognitive Bias, host of The Cognitive Bias Podcast, and leads workshops on inclusive design for teams across tech, education, and the public sector.

With a background in storytelling and systems thinking, David helps designers and decision-makers reflect on the values that shape their work. At DesignUp 2025, he explores how we might build a more human web—one that values care, context, and community over metrics alone.

Illustrator//
Pattern Designer//
changemaker

#DUp 2025

03 04 05 11 2025

Catalina Estrada’s work travels far—from collaborations with brands like Coca-Cola, Microsoft, and UNICEF to public art campaigns across Latin America. But what sets her apart isn’t scale—it’s intention.

Rooted in Colombia and based in Barcelona, she uses illustration and pattern design to carry voices that are often left out: Indigenous communities in the Amazon, women affected by gender violence in Mexico, children learning through poetry in remote classrooms. Her visuals aren’t just beautiful—they’re bridges.

At DesignUp 2025, Catalina shares how design, even at its quietest, can create visibility, restore dignity, and reconnect us to the people and places that systems often overlook.

Catalina Estrada

Read More about speaker
Close

Illustrator//
Pattern Designer//
changemaker

#DUp 2025

03 04 05 11 2025

Catalina Estrada

Catalina Estrada’s work travels far—from collaborations with brands like Coca-Cola, Microsoft, and UNICEF to public art campaigns across Latin America. But what sets her apart isn’t scale—it’s intention.

Rooted in Colombia and based in Barcelona, she uses illustration and pattern design to carry voices that are often left out: Indigenous communities in the Amazon, women affected by gender violence in Mexico, children learning through poetry in remote classrooms. Her visuals aren’t just beautiful—they’re bridges.

At DesignUp 2025, Catalina shares how design, even at its quietest, can create visibility, restore dignity, and reconnect us to the people and places that systems often overlook.

google maps//
adobe//
code for america

#DUp 2025

03 04 05 11 2025

From enhancing Google Maps and generating over $90 million in tax refunds in the US, to championing global land restoration — Lauren Celenza has turned complex systems into stories that move people and money. Her work at Google, Adobe, Code for America, and The World Resources Institute has made invisible things visible.

She now writes Tech Without Losing Your Soul, a sharp, personal newsletter on tech’s influence on daily life, burnout, and our evolving relationship with AI.

At DesignUp 2025, Lauren speaks to designers caught in the AI churn—those wondering where their value lies when machines can generate faster than we can think.

Lauren Celenza

Read More about speaker
Close

google maps//
adobe//
code for america

#DUp 2025

03 04 05 11 2025

Lauren Celenza

From enhancing Google Maps and generating over $90 million in tax refunds in the US, to championing global land restoration — Lauren Celenza has turned complex systems into stories that move people and money. Her work at Google, Adobe, Code for America, and The World Resources Institute has made invisible things visible.

She now writes Tech Without Losing Your Soul, a sharp, personal newsletter on tech’s influence on daily life, burnout, and our evolving relationship with AI.

At DesignUp 2025, Lauren speaks to designers caught in the AI churn—those wondering where their value lies when machines can generate faster than we can think.

Creative Director//
Founder//
Experience Haus//

#DUp 2025

03 04 05 11 2025

With over 20 years across product design, management, and education, Amit Patel has seen how the design industry—and the pathways into it—have shifted. As founder of Experience Haus, a London-based design education consultancy, he’s helped hundreds pivot into UX and product roles through real-world courses and workshops delivered at companies like Spotify, PwC, Bayer, and The Economist.

Amit speaks at the intersection of design careers, capability-building, and education. At DesignUp, he brings a candid take on the broken UX career pipeline—and a clear framework for learners, educators, and teams to build with purpose.
Close

Creative Director//
Founder//
Experience Haus//

#DUp 2025

03 04 05 11 2025

Amit Patel

With over 20 years across product design, management, and education, Amit Patel has seen how the design industry—and the pathways into it—have shifted. As founder of Experience Haus, a London-based design education consultancy, he’s helped hundreds pivot into UX and product roles through real-world courses and workshops delivered at companies like Spotify, PwC, Bayer, and The Economist.

Amit speaks at the intersection of design careers, capability-building, and education. At DesignUp, he brings a candid take on the broken UX career pipeline—and a clear framework for learners, educators, and teams to build with purpose.

Senior digital designer//
ford motor co//

#DUp 2025

03 04 05 11 2025

Sarika Goel is a Senior Digital Designer at Ford Motor Co., where she leads design for safety features like 911 Assist and Stolen Vehicle Services. Previously, she helped Getty Images with AI-driven content tools and led design at Enthusiast Gaming. With a background in systems engineering, Sarika combines analytical precision with empathy to create solutions that protect users in critical moments.

At DesignUp 2025, Sarika talks about Designing for the Worst Day of Your Customer’s Life, sharing how designers must address edge cases and create life-saving experiences when failure isn’t an option.
Close

Senior digital designer//
ford motor co//

#DUp 2025

03 04 05 11 2025

Sarika Goel

Sarika Goel is a Senior Digital Designer at Ford Motor Co., where she leads design for safety features like 911 Assist and Stolen Vehicle Services. Previously, she helped Getty Images with AI-driven content tools and led design at Enthusiast Gaming. With a background in systems engineering, Sarika combines analytical precision with empathy to create solutions that protect users in critical moments.

At DesignUp 2025, Sarika talks about Designing for the Worst Day of Your Customer’s Life, sharing how designers must address edge cases and create life-saving experiences when failure isn’t an option.

Director of Research//
Nielsen Norman Group//
GOV.uk & more//

#DUp 2025

03 04 05 11 2025

As Director of Research at Nielsen Norman Group, Maria Rosala helps define global UX standards—leading in-house research, setting best practices, and advising teams across sectors from education to insurance.

She’s worked at the heart of both government and industry, embedding user-centered design into public services used by millions and scaling research systems across large organizations.

In a time when AI promises faster insights, Maria brings a critical lens to what we risk losing. At DesignUp 2025, she unpacks why true understanding, ethical reflection, and human connection remain essential to meaningful research—and to design itself.
Close

Director of Research//
Nielsen Norman Group//
GOV.uk & more//

#DUp 2025

03 04 05 11 2025

Maria Rosala

As Director of Research at Nielsen Norman Group, Maria Rosala helps define global UX standards—leading in-house research, setting best practices, and advising teams across sectors from education to insurance.

She’s worked at the heart of both government and industry, embedding user-centered design into public services used by millions and scaling research systems across large organizations.

In a time when AI promises faster insights, Maria brings a critical lens to what we risk losing. At DesignUp 2025, she unpacks why true understanding, ethical reflection, and human connection remain essential to meaningful research—and to design itself.

VP//
experience design//
adobe//

#DUp 2025

03 04 05 11 2025

As technology races ahead, Archana Thiagarajan wants designers to pause—because trust can’t be an afterthought.

As VP of Experience Design at Adobe, she leads enterprise design for the Experience Cloud, shaping products for marketers, analysts, and experience makers. Her past work has served everyone from travelers to military personnel, earning her the Adobe Founder’s Award and recognition as one of Utah’s top women tech leaders. She also serves on the board of Women of the World, supporting immigrant women and families.

At DesignUp 2025, Archana explores how designers can build—and keep—trust in the age of AI. When implementation moves faster than reflection, trust becomes the currency that matters most.

Archana Thiagarajan

Read More about speaker
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VP//
experience design//
adobe//

#DUp 2025

03 04 05 11 2025

Archana Thiagarajan

As technology races ahead, Archana Thiagarajan wants designers to pause—because trust can’t be an afterthought.

As VP of Experience Design at Adobe, she leads enterprise design for the Experience Cloud, shaping products for marketers, analysts, and experience makers. Her past work has served everyone from travelers to military personnel, earning her the Adobe Founder’s Award and recognition as one of Utah’s top women tech leaders. She also serves on the board of Women of the World, supporting immigrant women and families.

At DesignUp 2025, Archana explores how designers can build—and keep—trust in the age of AI. When implementation moves faster than reflection, trust becomes the currency that matters most.

Lead product designer//
karya//

#DUp 2025

03 04 05 11 2025

Khushboo designs for impact—blending optimism, art, and inquiry in equal parts. At Karya, she works at the intersection of design, research, and storytelling to build tech-for-good platforms that serve rural Indian communities. Her work challenges defaults—of language, literacy, and interface. She embraces co-creation, play, and cultural context as tools for inclusion. With a background in art and a deep curiosity about how the world works, Khushboo believes design is a space to explore, ask, and evolve—with users leading the way.

She’s speaking at DesignUp 2025 about designing for the next billion—where English is the error state, and comics, local languages, and printed prompts unlock true usability and trust.

Khushboo Agarwal

Read More about speaker
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Lead product designer//
karya//

#DUp 2025

03 04 05 11 2025

Khushboo Agarwal

Khushboo designs for impact—blending optimism, art, and inquiry in equal parts. At Karya, she works at the intersection of design, research, and storytelling to build tech-for-good platforms that serve rural Indian communities. Her work challenges defaults—of language, literacy, and interface. She embraces co-creation, play, and cultural context as tools for inclusion. With a background in art and a deep curiosity about how the world works, Khushboo believes design is a space to explore, ask, and evolve—with users leading the way.

She’s speaking at DesignUp 2025 about designing for the next billion—where English is the error state, and comics, local languages, and printed prompts unlock true usability and trust.

information experience designer//
tate//

#DUp 2025

03 04 05 11 2025

Madhushree Kamak is an art-science curator and information experience designer working at the intersection of culture, science, and emerging technology. She’s collaborated with institutions like Tate Modern, Ars Electronica, and ZKM, and led the exhibitions and programmes team at Science Gallery Bengaluru—curating award-winning seasons such as CONTAGION and PSYCHE.

Her work focuses on making complex topics—from mental health to climate science—accessible and engaging for wide audiences. Through immersive formats and layered information design, she’s reimagining how cultural spaces can stay relevant in a digital-first world.

At DesignUp, Madhushree explores what it really takes to drag museums into the digital age.

Madhushree Kamak

Read More about speaker
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information experience designer//
tate//

#DUp 2025

03 04 05 11 2025

Madhushree Kamak

Madhushree Kamak is an art-science curator and information experience designer working at the intersection of culture, science, and emerging technology. She’s collaborated with institutions like Tate Modern, Ars Electronica, and ZKM, and led the exhibitions and programmes team at Science Gallery Bengaluru—curating award-winning seasons such as CONTAGION and PSYCHE.

Her work focuses on making complex topics—from mental health to climate science—accessible and engaging for wide audiences. Through immersive formats and layered information design, she’s reimagining how cultural spaces can stay relevant in a digital-first world.

At DesignUp, Madhushree explores what it really takes to drag museums into the digital age.

More speakers
announcing soon…

Invest in 2025’s

most inspiring event

The years of experience that some of our senior attendees have!

So chances of meeting experienced practitioners who lead, recruit, influence, set directions is very high at DesignUp!

Since it’s inception in 2016, all DesignUp Conferences have been completely Sold Out, often a week or two before the event!

The longest waitlist to get a DesignUp Conference pass, in Sept 2022. We closed the waitlist 36 hours before the conference, else the number could’ve been bigger…

Register for
DUp 25

The number of cities our attendees have travelled from (since we started keeping track).
From Auckland to Austin, Cape Town to Kolkata, San Francisco to Singapore, Kyoto to Kochi we’ve welcomed them all to our beloved Bengaluru.

Probability of our servers crashing on the day the Super Early Birds and Early Bird passes are released. It’s become something of a tradition to watch these birds fly off faster over the years, and more often in hours!

In some conferences a large majority of the content is just delivered by sponsor nominated speakers: pay to play!

At DesignUp, over the years, an avg of 89% speakers are selected 100% on the merit & quality of their content.

The growing percentage of non-Designers who attend: from PMs to CTOs, HR to CMOs, CEOs, Founders and even Doctors (we had 2 in 2023). Open, inclusive, eclectic – that’s us!

Passes for

2025’s Must-Attend

DesignxTech Event

Opens Fri, May 9 1PM IST

The Early Bird

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15,950
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#DUp 2025 03 04 05 11 2025

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The Early Bird

FLYING OUT SOON
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.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

Open now, flying out soon!

Sold Out

Every Pass
You buy

supports People for Animals Wildlife Hospital, Bengaluru—a renowned non-profit organisation dedicated to protecting and rehabilitating urban wildlife!

pfawildlifehospital www.pfawildlifehospital.org

Super Early Bird

FLYING OUT SOON
INRs
13,950
.00
+18% GST

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FLYING OUT SOON
INRs
13,950
.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

LIMITED TO 100 PASSES

Sold Out

Premium Pass

EXCLUSIVE
INRs
33,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

LEOPARD

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Premium Pass

EXCLUSIVE
INRs
33,950
.00
+18% GST

All-access to Conference, Nov 3-4-5

Talks, Keynotes, Panels, Unconferences

Lunches, Tea/coffee & Snacks

Networking Dinner on Nov 4 included

Premium Conference Kit

Exclusive 2nd & 3rd row seating at the conference

Priority Access to any Festival Events (subject to programming)

1 Workshop & 1 Masterclass included

Group Discounts for 3 or more people

Does not cover travel or stay

30 EXCLUSIVE PASSES

Sold Out

Open for
Full time students
with valid ID

Student Pass

ONLY 75 CIVETS
INRs
7,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

INDIAN CIVET

LIMITED TO 75 PASSES

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Student Pass

ONLY 75 CIVETS
INRs
7,950
.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

For full-time students only

Valid Student ID essential when collecting
your badge, else entry may be denied

LIMITED TO 75 PASSES

Open for
Full time students
with valid ID

Student Pass

ONLY 75 CIVETS
INRs
7,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

INDIAN CIVET

LIMITED TO 75 PASSES

View Inclusions

Student Pass

ONLY 75 CIVETS
INRs
7,950
.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

For full-time students only

Valid Student ID essential when collecting
your badge, else entry may be denied

LIMITED TO 75 PASSES

Opens Now

The Conf Pass

JUST IN TIME
INRs
22,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

BLACK BUCK

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The Conf Pass

JUST IN TIME
INRs
22,950
.00
+18% GST

All-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Group Discounts for 5 or more people

Does not cover travel or stay

Open now, buy to beat the price rise

Sold Out

Open Now,
Until October 3

Opens Now

The Conf Pass

LATE EDITION
INRs
24,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

INDIAN PANGOLIN

Open now, and it’s not too late yet

View Inclusions

The Conf Pass

LATE EDITION
INRs
24,950
.00
+18% GST

All-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Group Discounts for 5 or more people

Does not cover travel or stay

Open now, and it’s not too late yet

Opens October 03 Oct 03

The Conf Pass

AT THE DOOR
INRs
26,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

NILGIRI TAHR

Opens in 39 days : 7 hrs : 4 mins

View Inclusions

The Conf Pass

AT THE DOOR
INRs
26,950
.00
+18% GST

All-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Group Discounts for 5 or more people

Does not cover travel or stay

Opens in 39 days : 7 hrs : 4 mins

Buy Soon

Buy Soon

Every Pass
You buy

pfawildlifehospital

supports People for Animals Wildlife Hospital,
Bengaluru—a renowned non-
profit organisation dedicated to protecting and rehabilitating urban wildlife!

www.pfawildlifehospital.org

Super Early Bird

FLYING OUT SOON
INRs
13,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

THE GREAT INDIAN HORNBILL

You missed it!

// Gone in 03 hrs 12 mins

// Gone in 03 hrs 12 mins

// Gone in 03 hrs 12 mins

// Gone in 03 hrs 12 mins

// Gone in 03 hrs 12 mins

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

Super Early Bird

FLYING OUT SOON
INRs
13,950
.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

LIMITED TO 100 PASSES

Sold Out

The Early Bird

FLYING OUT SOON
INRs
15,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

STARLING

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The Early Bird

FLYING OUT SOON
INRs
15,950
.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

Open now, flying out soon!

Sold Out

The Conf Pass

JUST IN TIME
INRs
22,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

BLACK BUCK

You missed it!

// SOLD OUT

// SOLD OUT

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// SOLD OUT

The Conf Pass

JUST IN TIME
INRs
22,950
.00
+18% GST

All-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Group Discounts for 5 or more people

Does not cover travel or stay

Open now, buy to beat the price rise

Sold Out

Premium Pass

EXCLUSIVE
INRs
33,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

LEOPARD

You missed it!

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

Premium Pass

EXCLUSIVE
INRs
33,950
.00
+18% GST

All-access to Conference, Nov 3-4-5

Talks, Keynotes, Panels, Unconferences

Lunches, Tea/coffee & Snacks

Networking Dinner on Nov 4 included

Premium Conference Kit

Exclusive 2nd & 3rd row seating at the conference

Priority Access to any Festival Events (subject to programming)

1 Workshop & 1 Masterclass included

Group Discounts for 3 or more people

Does not cover travel or stay

30 EXCLUSIVE PASSES

Sold Out

Student Pass

ONLY 75 CIVETS
INRs
7,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

INDIAN CIVET

LIMITED TO 75 PASSES

View Inclusions

Student Pass

ONLY 75 CIVETS
INRs
7,950
.00
+18% GST

Full-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Does not cover travel or stay

For full-time students only

Valid Student ID essential when collecting
your badge, else entry may be denied

LIMITED TO 75 PASSES

The Conf Pass

LATE EDITION
INRs
24,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

INDIAN PANGOLIN

Open now, and it’s not too late yet

View Inclusions

The Conf Pass

LATE EDITION
INRs
24,950
.00
+18% GST

All-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Group Discounts for 5 or more people

Does not cover travel or stay

Open now, and it’s not too late yet

OPENS Oct 03

The Conf Pass

AT THE DOOR
INRs
26,950
.00
+18% GST

#DUp 2025 03 04 05 11 2025

NILGIRI TAHR

Opens in 39 days : 7 hrs : 4 mins

View Inclusions

The Conf Pass

AT THE DOOR
INRs
26,950
.00
+18% GST

All-access to Conference, Nov 4-5

Talks, Keynotes, Panels, Unconferences

Conference kit, Lunches, Tea/coffee & snacks

Networking Dinner on Nov 4 included

Access to any Festival Events (subject to programming)

Masterclasses/Workshop passes sold separately

Group Discounts for 5 or more people

Does not cover travel or stay

Opens in 39 days : 7 hrs : 4 mins

Buy Soon

Buy Soon

Our 2025 Venue

Sheraton Grand Whitefield is about a 10 mins walk away from the Pattandur Agrahara Metro Station on the Purple Line, next to the Nexus Mall. Beat the famed Bengaluru traffic, reach in 15 to 30 mins from MG Road, Indiranagar, JP Nagar, Jayanagar.

DesignUp 2024
DesignUp 2024

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center

FAQs

I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?
Why is it paid?
What’s the sponsorship benefits?
Can I get a refund?
Where’s the 2025 venue?
What’s the sponsorship benefits?
I’m not a designer, can I attend?

Non-Designers (including Lawyers, CTOs, Founders, Doctors, Product Managers, Researchers, L&D specialists, HR folks, and CMOs) are the fastest growing cohort of attendees. In 2023 they were almost 1/4 of DesignUp attendees – adding new energy and diversity to the mix.

If you use (or want to use) Design as a differentiator or a leverage, this event is for you. If you work within some aspect of Design or with Designers, then this event is for you. So a big YES—this event is open to all who work in MNCs, startups, NGOs, boutique agencies or startup-like environments within larger corporations. And if you notice our speaker lineup, its very eclectic!

I’m a designer, what’s in it for me?

DesignUp is at the overlap of Design, Tech and Business. This event is for you to reflect upon various aspects of a designer’s role and expectations – from Design expectations of C-suite, to designing with data, to learning on the job and more. Its also a place for you to meet other Designers from varied industries, meet mentors and seniors in the fraternity. And expand your network

Why is it paid?

It takes a lot of money to host an event of this scale, and at a top venue with food, travel for speakers, stage, sound systems, lights and more. This year, with sponsorship becoming more scarce, rising inflation with uncertainty that abounds – the cost to host the event has certainly become much more expensive. Most of your passes covers that.

Paid passes also ensures that those who attend are not just there to add to the numbers (or use it as a cheap marketing and sales event) but they are there for a genuine reason: to learn, to share, to interact!

But we have also ensured that there are different passes for different budgets – from Student Passes to Premium Passes.

What’s the sponsorship benefits?

Loads – if you’re a new brand on the block – you get instant recognition. If you’re known – you get bonus points for championing design, innovation and startups. Your stuff is in the goodie bags, your logos are on the right places—we’ll even do a social media campaign around sponsors and if you have giveaways or promos, we’ll include them too.

Can I get a refund?

No, unfortunately not—but you can transfer your tickets (see next Q) to a friend or colleague. Usually our passes get sold out with longer wait lists – so someone is always willing to take it off your hands.

Can I transfer the tickets?

Yes. You can transfer right upto 15 days before the event. You have to email us (from the registered email) and let us know the details of the person who you’re tranferring it to. Please ask the person to carry a printout of the email as well. Restrictions apply on DesignUp School Alumni and Student passes.

Where’s the 2025 venue?

Sheraton Grand Whitefield is located at the heart of Whitefield (you knew that one!). It’s actually in a sprawling multi-acre block within the Shantiniketan Mall and Apartments with multiple eateries and breweries, and right next to Pattandur Agrahara Metro Station, on the the recently opened Purple Metro Line.
Here’s the map > https://bit.ly/DUp24Venue

Is public transport available?

Yes, use the Namma Metro Purple Line and get off at Pattandur Agrahara Metro Station – now you wouldn’t forget that name in a hurry. The venue is just a 10 mins walk away. JP Nagar/Jayanagar down south are about 30 mins away, MG Road is 20 mins and further east Indranagar/Byapanahalli are nearer, about 15-20 mins away.

Parking?

There’s adequate complimentary parking, or valet parking, and electric charging points at the hotel.

Accessibility

Yes, the Hotel has lifts and ramps, easy access toilets – that makes the place accessible. If you have any specific requirements, please mail us [email protected] – and we’d be happy to help.

Do you have code of conduct?

Yes of course, and we take it very seriously. In letter and spirit. We want DesignUp events—irrespective of how small or big they are, and our online space — to be safe places for sharing and learning. We celebrate diversity and hope and expect thoughtful, considerate and respectful behaviour from all. And we know you too share these beliefs. More details are at: https://designup.io/the-designup-code-of-conduct/

Things to do in Bengaluru while I’m here

While you’re here, make sure you try

  • Authentic Bengaluru Food: Ragi Mudde with Spinach or mutton Sambar. Bisibele bath, curd rice at various darshinis (small eateries, often standing room only)
  • Filter Coffee: Bengaluru is the bastion of Filter Kaapi (lovingly localised), and a Filter coffee is always nearer than you think
  • Pub Crawl: From the 13th floor to Underground, Bengaluru pubs are known for their highs and lows and popular breweries like ABC, Bierre Club
  • Watch a Play: Venture out to Ranga Shankara or Chowdiah Memorial Hall
  • Read Books: at Blossoms, Goobe Books, Champaca and other nooks where bookworms hang out
  • Shake your leg: Try dance hotspots with a huge variety from psychedelic trance to Latin Salsa or Tango
  • Take a Walk: Once known as a Garden city, you can walk, jog or do yoga at few remaining green spaces like Cubbon Park. It’s an easy Metro ride away from our Conference Venue.
MARK YOUR CAlENDARS
SET YOUR ALARMS
NOV 3-4-5
BENGALURU INDIA
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BENGALURU INDIA
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BENGALURU INDIA
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BENGALURU INDIA
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BENGALURU INDIA
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